Harnessing the power of video on social

There is a vast amount of scientific literature that speaks about the benefits of social media for healthcare professionals and, by using video as a format on the platforms, you can reach your audiences in a compelling authentic, and timely way. Rebecca Carter, Head of Social Media at Ogilvy Health discusses why video is important for healthcare professionals on social, what makes great video content, and how to improve confidence on camera.

13 min watch